3.1 Business Purposes for Which We Collect and Use Personal Data:
When we have a legal basis for collecting your personal information , we do so from a variety of sources, including without limitation your explicit input and interaction on our web sites, through our advertisements on other web sites, and through third parties that have information about you or about people that exhibit similarities to the data we have collected about you. We may combine your data with anonymized, aggregated data to draw inferences about you or your interests. We use all this data to make our site and our advertising relevant to you.
Business Purpose & Categories of Personal Data
Operations
: To administer our site, site performance, and internal operations, such as to conduct troubleshooting, testing, and projecting usage volume and impact
• Unique personal identifiers, such as online identifiers, usernames, or account names
• Email address
• Browser or device identifiers
• Internet or electronic network activity, such as browsing history, search history, engagement with ads, interaction with web site or mobile app, and email receipt and response
Security
: To keep our site safe and secure and to control access to your account and services
• Name
• Physical addresses, both mailing and billing
• Payment methods and numbers, such as a credit or debit card
• Unique personal identifiers, such as online identifiers, usernames, or account names
• Browser or device identifiers
• Physical/geolocation or network location information, such as GPS location or Internet Protocol (IP) address
• Internet or electronic network activity, such as browsing history, search history, engagement with ads, interaction with web site or mobile app, and email receipt and response
Advertising
: To deliver relevant advertising to you and to measure and optimize the effectiveness of our advertising
• Browser or device identifiers
• Physical/geolocation or network location information, such as GPS location or Internet Protocol (IP) address
• Characteristics of protected classes, such as age and sex
• Education (e.g., level of education, IDs, dates, attendance, disciplinary actions, disabilities)
• Commercial information, such as records of your purchases or property
• Personal interests
• Inferences about consumer preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
Marketing
: To keep you informed about products and services similar to the ones you subscribe to – on our site and elsewhere on the internet
• Name
• Email addresses
• Phone numbers
• Physical addresses, both mailing and billing
• Unique personal identifiers, such as online identifiers, usernames, or account names
Optimization
: To ensure our content, layout, and offerings are presented in the most effective manner for you and devices
• Unique personal identifiers, such as online identifiers, usernames, or account names
• Email address
• Browser or device identifiers
• Internet or electronic network activity, such as browsing history, search history, engagement with ads, interaction with web site or mobile app, and email receipt and response
Fulfillment
: To fulfill your transactions and to deliver information about goods and services you have requested, or that we think you would be interested in
• Name
• Email addresses
• Phone numbers
• Physical addresses
Personalization
: To allow you to participate in interactive features of our services, when you choose to do so.
• Email addresses
• Unique personal identifiers, such as online identifiers, usernames, or account names
• Browser or device identifiers
Research
: To better understand our members, potential members, and visitors so we can improve our products and services, and better target how we deliver information about those products and services
• Unique personal identifiers, such as online identifiers, usernames, or account names
• Browser or device identifiers
• Physical/geolocation or network location information, such as GPS location or Internet Protocol (IP) address
• Characteristics of protected classes, such as age and sex
• Education (e.g., level of education, IDs, dates, attendance, disciplinary actions, disabilities)
• Commercial information, such as records of your purchases or property
• Personal interests
• Inferences about consumer preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
3.2 Categories of Service Providers to Which Personal Data is Disclosed:
We utilize service providers to process personal information for a variety of purposes that would be difficult for our business to conduct on our own. For example, to increase the likelihood of successfully processing your credit card when you purchase access to one of our services, we may wish to submit a well-formatted address to the credit card company. We may send the address you give us to a service from the U.S. Postal Service to try to verify your address and provide its canonical version of your address with all the fields in the expected locations. In some states, these types of external companies are called service providers. We disclose personal information about you to the following categories of service providers in order to process data for us:
• Data verification providers, like the US Postal Service
• Content delivery providers, like Strongmail or Hubspot
• Traffic monitoring and analytics providers, like Hotjar
In order to maintain relevant and accurate personal information about you, we may share your personal data, browsing habits, or other identifying information to service providers and third parties, and in return they may provide us with additional email addresses, names, physical addresses, other identifiers, browsing habits, and demographic information, which may include education level, income, investment portfolio, race, gender, personal interests you have told them about, and other personal details they infer about you. To read about your options for opting out of this data sharing, please see our Opt Out or Close Your Account section of this privacy statement.
3.3 Categories of Other Third Parties to Which Personal Information May Be Sold; and the Business Purposes for such “Sales”:
If you are a California resident, some of our disclosure of personal information is considered a sale of data even if we don’t receive something of monetary value in exchange. We share personal information in this type of “sale” with the following categories of third parties:
• Companies that serve ads, like Facebook
• Companies that offer header bidding auctions, like Google
• Marketing analytics companies, like Google
• Data enrichment firms, like Infogroup
We share personal information with third parties in this type of “sale” for the following business purposes:
• Advertising: To deliver relevant advertising to you and to measure and optimize the effectiveness of our advertising
• Marketing: To keep you informed about products and services similar to the ones you subscribe to – on our site and elsewhere on the internet
• Research: To better understand our members, potential members, and visitors so we can improve our products and services, and better target how we deliver information about those products and services.